TREND.Facts: March 18
We are currently experiencing our “second internet revolution” as mobile devices become as powerful as desktop computers and become the “first screen” for many. Mobile is truly a disruptive technology...
View ArticleTREND.Facts: March 19
Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming...
View ArticleTREND.Facts: March 20
Since 25% of South African mobile subscribers already have smartphones (that’s 10 million smartphones) and that number could rise to 40 – 50% by the end of 2013, mobile operators need to start taking...
View ArticleTREND.Facts: March 22
Mobile ads should now form a total of 7% of annual global brand spend, according to the Mobile Marketing Association. The reality is that the mobile space, globally, is only seeing spends of around 1%....
View ArticleTREND.Facts: March 25
What would you give up instead of your mobile phone or the internet? What people worldwide do know for certain, is that they don’t want to live without their smartphones and are prepared to give up...
View ArticleTREND.Facts: March 26
US research has revealed that 63% of women and 73% of men check their mobile phones every hour. For many, mobile has become the first screen, says Yoav Tchelet of dotJWT South Africa. Source:...
View ArticleThe global brands with the most ‘VIBE’
Google is the world’s ‘most culturally relevant brand’ today, according to global research by brand development and marketing insight consultancy, Added Value. Added Value polled more than 62 000...
View ArticleTREND.Facts: March 27
Mobile is the most significant digital channel and must run through the heart of your marketing and digital strategy seamlessly, with the ability to interact across every single touchpoint...
View ArticleTREND.s in the rewards industry
Are rewards programmes keeping up with the expectations of consumers? eBucks CEO, Jolandé Duvenage, looks at key influences currently in the industry: 1. Competing in a crowded marketplace There are...
View ArticleTREND.Facts: March 28
James Hilton, M&C Saatchi Mobile founder and CEO, says mobile is the “new smoking”: “Mobile is a whole new channel: portable content to snackable content. It fills a void in life – maximises...
View ArticleTREND.Facts: April 2
In the last eight months Gautrain passengers have grown by an incredible 28%. Park Station, the 10th and final station, opened in June last year and these 10 stations saw over 3.7 million passengers...
View ArticleHow the data revolution changes marketing
By Grant Shippey Marketers must become more nimble in their mindset in order to create highly responsive, highly adaptable, highly relevant, continually evolving, and cost-effective campaigns. Before...
View ArticleTREND.Facts: April 3
Of those who use the Gautrain regularly, 73% of users are between 25 and 49 years of age; 57% are female; 79% use the Gautrain weekly – yet only 6% of users use Gautrain to access OR Tambo...
View ArticleTREND.Facts: April 4
Only one-third of South Africa’s population used the internet in 2012, according to a December report from the South African Network Society Project (SANSS) at the University of Witwatersrand,...
View ArticleTREND.Facts: April 5
Google and Nielsen conducted a study to help understand how mobile drives conversions through search. According to Native, the key three findings are: Context-driven at home, vs in-store, vs. on the...
View ArticleTREND.Facts: April 8
In a post-PC era, consumers carry mobile devices for up to 16 hours a day. For this reason, mobile search is a huge driver of conversions. A study by Google and Nielsen has proven that because of the...
View ArticleMobile apps for TV increase
More and more brands are building “second screen” apps and sites to bridge the gap between TV and mobile usage, according to Native’s monthly mobile report. In South Africa, mobile is already...
View ArticleThe Lean Start Up
The Lean Start Up’ by Eric Ries was a hot top at this year’s SXSW festival in Austin, Texas, according to Native digital agency. In an unpredictable, fast paced environment, this methodology is...
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Give-away: Quirk Education Mobile Marketing course worth R6200
Give-away: Quirk Education Mobile Marketing course worth R6200 Quirk Education, MarkLives and TREND.are giving away a mobile marketing course form Quirk Education valued at R6200. The course runs from...
View ArticleConsumers want ‘clean slate brands’
The future belongs to “clean slate brands” – newer brands “untainted” by the legacy of the past, heritage or history, according to www.trendwatching.com’s latest consumer insights report. Consumers...
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